Advances in Digital Marketing and eCommerce: Fourth...

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Science (General) - International Conferences and Symposiums
Advances in Digital Marketing and...

Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023

Name: Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023
ISBN: 9783031318351

Francisco J. Martínez-López

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The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.

This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

Categorías:

Science (General) - International Conferences and Symposiums

Año:

2023

Editorial:

Springer

Idioma:

english

Páginas:

313

ISBN 10:

3031318358