Revolution in the Mailbox: Your Guide to Successful Direct...

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Revolution in the Mailbox: Your Guide...

Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising

Name: Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising
ISBN: 9780787964290

Mal Warwick

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This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow WarwickвЂ™s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

Categorías:

Business & Economics - Management & Leadership

Año:

2004

Edición:

Editorial:

Jossey-Bass

Idioma:

english

Páginas:

351

ISBN 10: